SAS successfully hosts seminar on 'Credit Scoring' to help strengthen market presence in Egypt

Exclusive seminar showcases diverse portfolio of SAS solutions across region's banking and finance segment

Cairo, Egypt (prHWY.com) April 12, 2012 - SAS, the leading provider of business analytics software and services, revealed the successful hosting of an exclusive 'Credit Scoring' seminar entitled 'Choose the right customers and grow your credit portfolio profitably,' (yesterday, April 11th, 2012 at the Fairmont Towers Heliopolis, Cairo). The event, which is part of the company's continuing move towards marking a stronger market presence in Egypt, threw the spotlight on the diverse portfolio of SAS products and solutions while at the same time discussed the latest trends in business analytics across a target audience of industry professionals from the region's thriving banking and finance segment.

Held in conjunction with OMS, the seminar highlighted SAS initiatives to help banks with credit scoring by using Enterprise Miner, which combines SAS award-winning data management, analytics and reporting capabilities to provide a powerful in-house credit scoring solution. The solution allows lenders to develop, validate, deploy and track credit scorecards faster, cheaper and more flexibly than any outsourcing alternative. Dwijendra Dwivedi, Senior Analytics Consultant, SAS ME gave key presentations on the importance of credit scoring and how it can help strengthen today's banking and financial institutions.

"Today's various industry verticals are now making key efforts towards recovering from the global economic gridlock. In fact, the banking and finance segment has already demonstrated key vibrancy and growth over the last few months. However, the segment is still burdened with key challenges like poor credit scoring," said Sherif Fathy, Channel Sales Manager, SAS ME. "We have hosted this seminar to help local businesses here in Egypt to increase the level of awareness on the significance of understanding the need to grow their credit portfolio. During the event, our invited experts shared and discussed the importance of business analytics in credit scoring. The event demonstrates our commitment towards leveraging our strategic portfolio of products and solutions across the region's banking and finance companies and institutions."


About SAS
SAS, the leader in business intelligence and analytical software and services, has delivered proven solutions that have helped drive innovation and improve performance to customers located at over 50,000 sites around the world. Established in 1976, SAS has recorded consistent revenue growth and an unwavering dedication to helping customers make better, fact-based decisions. The success of the company is reflected in its presence in our everyday lives; from the roads we travel, mortgage loans we purchase to the brand of cereal you eat and the mobile phone plan you select. SAS has helped organizations across all industries realize the full potential of their greatest asset: data. The company has made major strides in the move to transform data about customers, performance, financials and more into key information and predictive insight that lays the groundwork for solid and coherent decisions. That's why SAS is used at more than 50,000 sites in over 100 countries, including 93 of the top 100 companies on the 2010 FORTUNE Global 500® list. Empowerment is the key to success and SAS has given its customers the ultimate advantage -THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. Cary, NC, USA. All rights reserved.

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Tag Words: egypt, scoring, banking, sas, it, finance, credit

Categories: Business

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