Danube unveils new corporate identity

New branding complements company's customer centric commitment and continuing move to strengthen market presence
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Dubai, United Arab Emirates (prHWY.com) February 29, 2012 - Danube Building Materials, a leader in construction, building materials and shop fitting industries, unveiled its new corporate identity during a specially hosted gala dinner last February 24, 2012 at The Address Dubai Marina Hotel. Present during the evening's affair were key Danube senior officials headed by Rizwan Sajan - Founder and Chairman Danube Group; Anis Sajan - Managing Director Danube Group, Adel Sajan - Director Danube Group; HE Lokesh Mysore Kapanaiah - Ambassador of India to the UAE; HE Sanjay Verma - Counsel General of India; Adam Donahue - Counsel of US; Rashid Khawaja - Trade & Investment UK and Mehreen Rashid - Trade Development Officer Pakistani Consulate.

"This is a key turning point in our company's history as the new branding we have taken on is reflective of the long journey we have taken to become a leading provider of building materials and home interior products," said Rizwan Sajan. "This rebranding exercise demonstrates our strategic thrust towards reaffirming our commitment to customers and strengthening our brand value across the region and beyond."

Danube's and Danube Buildmart's new corporate identity is best embodied in its new branding, which showcases its strides towards growth dynamism, diversity and the values that they have been known to represent. The new brand also takes on a more modern look and appeal--infusing the image of stairs, representing the upward trend it intends to achieve and also the industries they best serve.

About Danube Building Materials FZCO
Established in 1993, Danube Building Materials FZCO provides more than 25,000 products in stock and in-house value added services in all of its multiple set of showrooms across the Middle East region and India. The company operates from its head offices in JAFZA with logistics facilities across the region which amounts to 5 million sq feet and includes kiln drying facility, factory and warehouses of the group. From a small trading firm, Danube has grown into one of the largest building materials company in the region, with its diversified branches worldwide including UAE, Oman, Bahrain, Saudi Arabia, Qatar and India, in addition to a procurement office in China. Danube has a team of 1,300 plus people working across strategic locations in across the Emirates. The company has been and is currently involved in major projects across the UAE, Oman and Bahrain, including Emirates Hills, the Burj Al Arab, Shangri-La Hotel, Grand Hyatt, Motor City, Burj Dubai, Dubai Airport Terminal 3, Yas Island, Reem Island, Saadiyat Island, and Al Raha Beach Hotel, among others.


Tag Words: identity, corporate, branding, logo, new, building
Categories: Business

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