Business Owners Challenge with Separating Legit Forum Marketing Services from Spam Scams

There are many shady companies and individuals online purporting to offer forum marketing services. Business owners should be very careful and investigate these offers because taking services from the wrong company

Bellevue CA, CA (prHWY.com) February 27, 2012 - As more and more businesses develop websites to promote their products and services online, the pool of potential victims of forum marketing scams grow larger with each passing month. Many online business owners look to forum marketing as a source of direct and indirect traffic for their websites. As anybody involved in online marketing knows, no traffic means no money. This means that traffic is the mother's milk of a website's success. Be that as it may, there are many shady forum marketing services operating online that hype up unsophisticated or new website owners claiming that their services would result to a lot of either direct or indirect search engine traffic. As the old saying goes, "an ounce of prevention is worth a pound of cure" and this saying definitely applies to this type of online marketing.

"Online business owners should clearly realize that there legitimate and illegitimate forms of forum marketing. Not all forum marketing services are scams," said Mike Boyle, media relations officer of marketingcopyexpert.com, the internet's leading forum marketing service provider. "A legitimate forum marketing firm does its business with one goal in mind and that is to provide a quality experience not just for that client's business but as well as the actual readers of the material being marketed," Boyle added. The quality-based approach to forum advertising involves posting content that uses a variety of informative selling methods that aims to build credibility for the client's businesses brand. This is by necessity an individualized approach and is customized to each client's target audience. "There is no one-size-fits-all approach in terms of ethical forum post marketing. Beware of companies that seek to give you a one-size-fits-all solution. To put it bluntly, they are just spamming you," said Boyle. In addition to a customized approach, the legitimate forum advertising involves posting materials that are responsive to the post forum community where the marketing materials will be posted and it is position and customized in such a way as to be sensitive to that particular community's needs.

"Shady operators often use automated tools to just blast their clients' links through hundreds if not thousands of forums without paying attention to the particular need of those forums' visitors, the rights of the forum owners and the effect any such penalty that their clients would incur. At the end of the day, it just all about money," said Boyle. The penalties involved in a careless and spammy forum marketing cannot be emphasized enough. Not only will most of these links will be taken off so the SEO value to the client is minimal, there is also a chance that the client's website from search engine indexes from such spammy behavior. At the end of the day, pursuing forum marketing services using a rifle-shot-targeted approach that speaks to the needs of particular forums that marketing material is posted and working to contribute quality content to the ongoing discussions goes a longer way in terms of building credibility and authority than any short cuts or quick fixes.

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Tag Words: software, utilities, internet

Categories: Computers

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