Rising Rural Health Insurance Market in India

On back of government support, the health insurance policy sales to rural households are estimated to rise at a CAGR of 25% during 2011-14, according to RNCOS latest report.

Noida, India (prHWY.com) February 25, 2012 - In the Indian health insurance industry, huge untapped potential exists for public and private insurers. As per the findings of a recent research report by RNCOS, mentality is one the biggest reasons behind the low penetration rate of health insurance in rural India. While people living in urban India are aware of massive medical treatment bills, residents of rural areas snub immense healthcare costs that may arise in future. The Indian government has been trying to improve the situation through its specially designed health insurance schemes for rural areas. The study estimates that health insurance policy sales to rural households will increase at a CAGR of 25% during 2011-14, with both public and private players launching low-premium, innovative products.

The health insurance is the second largest segment in the non-life insurance vertical in the country. In fact, the health insurance industry in India is among the world's most prolific ones. According to "Booming Health Insurance in India", the health insurance segment has picked up pace in last two fiscals, and is set to reach new heights in the coming few years. Due to increasing healthcare costs and awareness, the gross premiums in the segment are estimated to scale up at an impressive double-digit CAGR during FY 2011-FY 2014.

The 90-page report by RNCOS provides an in-depth research and rational analysis of the current status and expected position of the health insurance market in India. The study thoroughly examines the prominent emerging trends and drivers stimulating the industry's growth. Highlighting major segments, the research also facilitates information on the most popular insurance schemes in India. Indispensable information included in the report will help clients understand the market dynamics and get an insight into the industry at the micro level. Overall, the research aims at depicting the Indian health insurance industry's unbiased picture to clients.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM250.htm

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About RNCOS:

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

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Tag Words: health insurance india

Categories: Business

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