TechNavio Announces the Publication of its Report - Global GPS IC Market 2010-2014

TechNavio today published its report Global GPS IC Market 2010-2014 based on an in-depth study covering the Americas, and the EMEA and APAC regions.

London, NY (prHWY.com) February 16, 2012 - February 15, 2012 -- The report aims to aid decision-makers' understanding of the present and the future landscape of the Global GPS IC market.

Commenting on the report, an analyst from TechNavio's Embedded Systems team said, "As GPS chipsets and subsystems increasingly decrease both in size and cost, GPS technology is being integrated with other types of technology, with the result that location information is slowly becoming a part of an increasing number of applications. Growing need for multi-functional capabilities in mobile devices is pushing GPS IC manufacturers to come up with multi-functional chips. Thus, GPS now integrates with other wireless technologies such as Bluetooth and Wi-Fi."

According to the report, the increase in the demand for Smartphones is an important growth driver in the Global GPS IC market. Out of every ten Smartphones, nine are GPS-enabled. GPS IC manufacturers are currently focusing on the Smartphone market due to the massive demand there. Sophisticated GPS-enabled features in Smartphones give them a competitive edge over other Smartphones in the market.

The report also discusses that despite the rapid growth of the Global GPS IC market, the currently declining prices of GPS ICs are lowering the profitability of several vendors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.

TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit www.technavio.com.

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Media Contact:
Ludmila Berkesova
Program Manager
Technavio
8 Wimpole Street
W1G 9SP London UK
Tel: 0044 207 637 2456
Fax: 0044 845 280 2825
ludmila@technavio.com
http://www.technavio.com

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