Performance based advertising is becoming more familiar with the increase of electronic and online media

Performance based advertising is becoming more familiar with the increase of electronic and online media, notably the Internet, where it is possible to directly measure user actions that result from the advertisement.

Phoenix, AZ (prHWY.com) January 24, 2012 - Per Inquiry advertising is usually referred to as "PI". Pi advertising is a desirable advertising alternative for undercapitalized advertisers and those who want to test an ad before risking capital on an expanded advertising schedule. PI appeals to clients who care about how well their advertising works, not necessarily when or where it runs. The advantage radio advertising offers business stems from its unique combination of high reach, high target ability, and low cost. On both creative development and media costs, radio beats TV by a significant margin. Additionally, radio advertisements are purchased either "locally" or "nationally".

Performance based advertising is becoming more familiar with the increase of electronic and online media, notably the Internet, where it is possible to directly measure user actions that result from the advertisement. This kind of advertising involves changing the emphasis from views to actions. Once PI advertising proves their effectiveness, it is usually more cost-efficient to convert the broadcast media buying to a traditional paid direct response schedule.

Print and radio offers radio advertising on a national level in unprecedented multi-million dollar blocks of national radio network time in a 'pay per inquiry format' or with cash busy for more regional or local campaigns. Its advertising marketing is really effective because the ads are so memorable. Radio has a wide-scale appeal to consumers. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. With performance based advertising, the advertiser pays only for measurable results. In fact, over half of all internet advertising is performance-based today.

A radio ad dropped primarily during the overnight hours may be less expensive than a similar ad dropped during the popular morning or afternoon drive times. PrintandRadio.com provides Direct response Radio Advertising (DR radio advertising). The fundamental advertising axiom of reaching the right people at the right time with the right message at the right cost is more possible with radio than with TV or print, the other large-scale "push" direct response advertising mediums. A Pi advertising medium must reach your target customers or it provides no benefit. It is a very attractive advertising vehicle.


http://www.printandradio.com

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Tag Words: radio advertising, pi advertising

Categories: Advertising

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