Camvine Takes Digital Signage to Vet Waiting Room TVs

Pet health media owner The VetChannel is benefiting from instantaneous customer service and significantly greater operational efficiency across its digital signage network for waiting room TVs.

Cambridge, United Kingdom (prHWY.com) January 19, 2012 - Pet health media owner The VetChannel is benefiting from instantaneous customer service and significantly greater operational efficiency across its digital signage network for waiting room TVs. This has been achieved through the integration of Camvine's cloud-based digital signage platform, CODA, with its own media web portal using the CODA API.
After researching digital signage software providers a year ago, The VetChannel chose CODA as its preferred platform to help them transfer from a manual DVD set-up to an automated, customer controlled network. In 2011, the media owner has focussed on developing its service further using the CODA API. Customers can now instantly control content on screens across an extensive geographical network directly from The VetChannel's web portal. Very shortly The VetChannel will have over 100 displays across its waiting room digital signage communication network.
Digital signage in veterinary waiting rooms
Waiting room areas in dentist, doctor and veterinary surgeries are ideal environments to harness digital signage. This powerful medium presents an opportunity for such businesses to tackle healthcare issues and awareness campaigns in a captivating and enlightening manner. It can also be used to increase profits by promoting services and products to waiting clients.
The VetChannel, owned by Numed Healthcare, has been delivering personalised, non-advertising media content to individual practice and veterinary groups since 2005 and are experts in the field of practice waiting room communication systems. By paying an annual subscription, practices are provided access to The VetChannel media website, which allows each one the freedom to choose and manage the content they require displayed on the LCD screen in their waiting room. Media includes topics such as vaccinations, worming treatment, micro-chipping, leaving pets at home, pet food, animal welfare, puppy parties and poisonous plants.
Stage one - moving to CODA Cloud-based digital signage
The VetChannel had previously created playlists for practice clients on DVDs, which was extremely labour intensive and there was a large time lapse between content creation and play out on screens.
The VetChannel wanted a solution capable of managing multiple types of content remotely over several hundred sites. At the same time, it needed to be easy to use and develop, and needed to allow them to maintain use of their own content creation systems. In 2010, after an evaluation of a large number of software offerings on the market, Camvine's digital signage platform, CODA, was selected as the system of choice for digital signage.
Jason Holmes, IT Project Supervisor at Numed Healthcare, reported, "We liked CODA because of the range of content it displays; and because it is flexible, fast and easy to configure".
A major benefit of the new network in stage one of deployment was improved automation. Customers were able to sign in to The VetChannel web portal to create, select and edit their own video playlists. Once they clicked submit an automated email was sent to the studio manager at The VetChannel who manually implemented the changes in CODA.
Jason Holmes continued, "A process that used to take two months from content selection to running on displays was reduced to only two days".
A further feature of CODA that The VetChannel found useful was 'Tagging'. The ability to have different user classifications means that Head Office users, for example, can tag certain content as 'locked' so that it plays as default when applying the service across multiple practices.

To read all stages pleas pay a quick visit at http://www.camvine.com/cases/camvine-takes-digital-signage-vet-waiting-room-tvs

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Tag Words: network, solutions, software, digital signage, advertising

Categories: Business

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