Ereviewguide.com Exposes the Secrets of Press Release Marketing for Bloggers

Press releases' traffic generation power is an open secret to many bloggers. Many have heard that press releases can drive traffic, but few understand the exact processes involved.

Bellevue CA, AR (prHWY.com) January 11, 2012 - (Bellevue CA, 01/11/12) - Press releases get a bad reputation. Most people when they hear the word press release, they normally think of bland, boring and lifeless announcements of otherwise trivial information. Nothing could be further from the truth. Most press releases deal with important information regarding the company or the party releasing the press release.

Building credibility through press release

The problem really lies on the fact that most press releases are badly written. Most do not have an attention-grabbing title. Most are not obviously written to be published--most are just too focused on the information that they are announcing. Successful press releases not only grab attention, but they also build grand equity. Each press release really is a step towards building brand credibility and legitimacy. Unfortunately many bloggers completely ignore or overlook the power of press releases in building up their blog brand, building up their credibility as authority websites and also driving search engine traffic.

Unleash the power of press releases

Ereviewguide.com, the internet's leading authority website on consumer and technology issues and reviews, has released a guide for would-be bloggers on how to unlock the raw marketing and publicity generating power of press releases. This guide is located at http://www.ereviewguide.com/news/2012/01/09/using-press-releases-to-drive-traffic-to-your-blog/.

"Press releases are silver bullets that are often perverted into useless slugs," said Oliver Thompson, media relations officer for ereviewguide.com. Indeed, press releases just by their nature offer a great amount of free marketing for bloggers. Sadly most bloggers fail to unlock their power and by continuing to write boring, lifeless and useless press releases. "Why is a press release so powerful? One key answer is media outlets need content. That is the bottom line," said Thompson. The truth of the matter is that media, whether it is online or offline, need content. It is an insatiable need. It can never be truly satisfied. It exists 24 hours, 7 days a week, and 365 days a year. Bloggers are really leaving thousands, if not millions, of dollars' worth of free publicity on the table when they commit the unforgivable act of writing worthless press releases.

Ereviewguide.com steps bloggers through basic but powerful press release writing tips that not only allow them to hook the eyeballs of news editors within a very short amount of time, but also gain attention from search engines. Press releases are like loaded guns that can fire off huge barrage of free publicity. Bloggers just need to know how to step up to this powerful tool and handle it properly.

About eReviewGuide.com

eReviewGuide is a highly respectable source of software reviews, guides, tips, resources and information online today. eReviewGuide also offers industry news and community forums apart from online reviews. This consumer guide aims to provide assistance to customers and users looking for software or online services, so they can make smart choices, whether in the matter of pre-sale or making actual purchases. Those who are planning to download an office software may take a closer look at the review guide and consumer tips on the site. Now, buyers can easily check which products are best suited for their personal or individual needs, just by checking out reviews and information published on eReviewGuide.com.

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Tag Words: software, utilities, internet

Categories: Computers

Press Release Contact
Oliver Thompson
quickpr001@gmail.com
5th Alley, Bellevue CA, 98006

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