What are Transactional Emails?

Transactional emails can be a very vital tool for some firms. A transactional email delivery service adds tracking and authentication to email.

Dayton, OH (prHWY.com) December 21, 2011 - Organizations can provide an opportunity for sending single-recipient transactional emails, buy what are they? Well, some examples of transactional emails are order confirmations, appointment reminders, "be my friend" requests on social networking sites, and other single-recipient email messages that result to facilitate a transaction between the sending organization and the recipient. Companies can send transactional emails in two ways, via the API/Web Service, which has two methods, and through SMTP Relay.

Transactional messaging reporting allows a user to view reporting data, such as Opens, Clicks, Unsubscribes, Bounces, and Complaints organized by groups of transactional emails. The reporting data can be retrieved in the web interface or with the Web Service's reporting methods.

What are the benefits?

Typically, organizations send transactional emails either manually (using a desktop or web-based email program) or programmatically through server-side scripting on a web page. The email message is routed through an SMTP server to the recipient.

There are many advantages to using API/Web Service methods or SMTP relay service:

o Authentication: The transactional emails are signed with DomainKeys and DomainKeys Identified Mail (DKIM).

o Reporting: The transactional emails are tagged such that Open Tracking and Click Tracking data is available on the email messages.

o Compliance: The transactional emails are checked against your account's unsubscribe and bounce lists, ensuring that emails are not sent to recipients that do not want emails from your organization. This saves you money and makes sure that you are following CAN-SPAM requirements.

o Deliverability: The email messages can be routed through our high-reputation sending IP addresses. Additionally, if your account qualifies, your email messages may be routed through servers whitelisted with the Return Path Certification Program (additional cost may apply).

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Tag Words: appointment reminders, order confirmation email, normal personal emails, outgoing email, email api, smtp server, transactional emails

Categories: Marketing

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