Promotional Pens Can Still Grab Attention If You Know the Right Secrets
Do your promotional pens and advertising pens actually do their job
As with any advertising form the impact of a media may change over time. With promotional pens it is not the fact pens have lost their effectiveness as you must change your pen design to capture attention. Consider your clientele and how the likely use the pens they receive from you. If your clients are primarily home owners and parents the pens are very likely to end up in the hands of their children. Create a pen idea which grabs the attention of the child or teen and they will be asking their parents if they have more of the great pens from your company. They can become the new voice of reminding your potential clients of your business.
If your clients are industrial businesses you may want to take a different tact. What do they really need? If your industry requires certain conversions, or uses a few key abbreviations, adding them to your pen design makes your pen more valuable to your clients. They will keep it nearby to use as a reference. It is these small innovative ideas which separate your pens from all of the others in the desk drawer.
Advertising pens can grab attention in three primary ways:
* Higher Quality
* Increased Usefulness
* Visual Impact
What the Promotional Merchandise organization recommends is to choose one of these three categories to focus on as you design your promotional pens. Higher quality pens are ideal when you are dealing with executives and sales people. They enjoy the added luxury and prestige of a high quality pen.
The increased usefulness is perfect is you deal with teachers, people in the medical field, or industry. Any field which can use a quick reference for conversions or abbreviations is ideal for this type of idea.
Visual impact may be the easiest option to focus on. Should your pen be wild odd design? Can it be a brightly colored wild looking pen? Does your industry have a mascot which could be integrated into the pen design? Any idea which makes your pen visually unique and desirable will move it out of the drawer and onto the desktop. People like to have pens which are conversation pieces on their desks.
By using these three patterns of thought you can create promotional pens which work and have big impact. It is not necessary to give up on using advertising pens as part of your marketing. It is smarter to become innovative and make your pens do the job which was intended. To learn more about unique and innovative promotional products use the contact information below.
Contact Information:
Website: http://www promotional. -merchandise.org.uk
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Tag Words:
promotional pens, advertising pens
Categories: Business
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