New Delicious Butterscotch Mousse Cake From Dominos

Domino's Pizza, the market leader in the organized pizza home delivery segment in India

Noida, India (prHWY.com) August 16, 2011 - The new Butterscotch mousse cake from dominos is a unique cold dessert with layers of fluffy butterscotch cream and dark
chocolate cake, with crunchy chocolate chunks on top. With this new sweet treat, Domino's has added yet another dessert option to the existing widely popular Choco Lava cake.
At MRP of Rs. 59, the new dessert from Domino's is certain to delight customers with its sensational taste and attractive pricing. The Butterscotch mousse cake
can also be enjoyed at a pocket friendly price of just Rs. 39/ ‐ with an introductory offer along with a
medium Pizza + any side.

If proof of the pudding is indeed in the eating - there is no proof required, as the new dessert has fared
extremely well in store trials conducted over a 5‐weeks period. It appears customers simply could not get
enough of the irresistible mousse cake as reflected in total orders and the excellent feedback received on
likeability, recommendation and re‐order purchase scores.

Commenting on the new dessert launch, Mr. Ajay Kaul, CEO, Jubilant FoodWorks Limited said, "We have
been tracking an excellent growth last financial year. We hope to continue to be on a growth path with the
launch of the Butterscotch Mousse Cake. We are confident that like Choco Lava cake, our new dessert would
also take the taste experience to a new level and at affordable price point. Our main focus will always be
Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products
like the Butterscotch mousse cake will also help us generate sales in metros as well as Tier II & III cities"
added Mr. Kaul.


Mr. Harneet Singh Rajpal, Vice President Marketing, Domino's Pizza India added, "Research has indicated
that in our category, consumers are always looking for new variety of offerings. While old favorites continue
to charm consumers, new additions to menu give them a reason to try different tastes.I am confident that
with this new launch of Butterscotch Mousse cake, Domino's Pizza will scale new peaks in its endeavour to
exceed customers' expectations on taste and quality.

The new product is supported by TVC and in‐store collaterals like door hangers, banners, box toppers,
danglers, translites, dine‐in menu cards, standee and more.

Speaking on the new TV ad, Mr. Harneet Singh Rajpal said, "The TV ad is an interesting take on the human
behavior that everyone wishes the best moments or best things in life to last for ever. With alternate layers
of rich butterscotch cream and dark chocolate cake and topped with dark chocolate morsels, Butter Mousse
cake takes the indulgence to the next level. It completely immerses people in its great taste and enhances &
lightens up the mood. The same is captured in a very engaging and entertaining manner in our new TVC"



About Jubilant FoodWorks Limited

JFL was incorporated in 1995 and initiated operations in 1996. JFL is India's largest and fastest growing food
service company, with a network of 378 stores (as of 31 March, 2011). JFL & its subsidiary operates
Domino's Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. The Company is
the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home
delivery segment in India. The Company has now also strengthened its portfolio by entering into an
agreement with Dunkin' Donuts Franchising LLC, for developing the Dunkin' Donuts brand and operating
restaurants in India.


For more information and updates, visit our blog
Pizza Menu

###

Tag Words: pizza menu

Categories: Food And Beverage

Press Release Contact
Jubilant FoodWorks Limited
B 214, Phase II, Noida - 201 305

Link To This Press Release:

URL HTML Code