Should Perfumes Online Jump on the Social Media Bandwagon ?

Companies noticed a need for a new way of communicating with their customers recently.

valencia, France (prHWY.com) June 23, 2011 - Companies noticed a need for a new way of communicating with their customers recently. They realized that when the two of the communicate, many things get lost in translation and there are alot of misunderstandings, there for a clear and direct communication is the best way to get feedback from each other. The product firms have found, in this new area, the opportunity to better adapt to the consumers wants as they have launched on the market, knowing in advance the tastes, the priorities, the budget or the spending habits.

Fragrance stores feel there is a need to be in a closer relationship with their customer so, now using social media they can ask the the big questions and lerning more about their customers likes and dislikes in order to know how they can maximize their products and sell for an amount that won't break the bank.

There are two sides to every story the good and the bad, when it comes to social media sites this is not an exception for the perfumes online

businesses. When everything falls into place, and the company is having good interactions with the customer, then social media sites are a blessing. The best and probably most simple strategy is to always give good customer service. This gives at least one new person to start giving the company good reviews, and aiming for one new person is better than just having the contacts you already have commenting about the company. This is the best from of advertisement because those who give rate and give advise on internet often leave a string of opinions favorable to the passage of yours.

When there is a misunderstanding between the company and the customer, that is when the drama begins. The customer doesn't only give the company the cold shoulder but, also begins to fill the internet with bad reviews about the company. Those kind of reviews don't go away quickly and studies have shown that more people give more weight to bad reviews than good ones. It could easily be several years before that one bad review stopped impacting your company.

Perfumes online gives us the ability to buy perfumes for cheap without losing its quality and also keeping up with good customer service. All companies know of the basic techniques to being a good company and if those techniques were followed there would be no reason for a bad review.

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Categories: Marketing

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