Ironroad USA launches "Video Message Service" - Enabling Video Sharing via Mobile Phone

VMS, developed by Ironroad, is a recent breakthrough in the field of messaging via mobile phone after SMS and MMS. It is a technology which facilitates the user to watch, share and comment on video content through a mobile phone.

STOCKHOLM, Sweden (prHWY.com) June 16, 2011 - VMS (video message service) - "See what I'm saying."

Santa Monica, CA, May 07, 2011

Ironroad AB, a leading enterprise in mobile video services launched its flagship product "Video Message Service" for Smartphone, today to the world with Ironroad USA. VMS is a free app that can be downloaded from App Store or the Android Market.

Video message service enables users to exchange video messages with other users via mobile phone. It is easy to use and a video SMS can be sent in the same way as a text message. Text can also be added along with a video content.

VMS facilitates users to share one-on-one video messages and even send mobile video SMS to numerous users at the same time (mass distribution). Ironroad AB has designed VMS to extend its scope beyond personal messaging to commercial use as well. The content so shared can be free while some can be charged in the form of Premium VMS from its users. This can be another source of revenue generation for enterprises in order to promote their products and their USP.

Gerard Casale, Jr. CEO of Ironroad USA Inc says, "We believe that the future of social media and broadcasting is largely through Smartphone which is rapidly proliferating and as the capacity and bandwidth increases rapidly with 4G and LTE here in the US, we believe that VMS is the tool of choice for users to easily manage their own personal mobile broadcasting network.

VMS also allows users to access, receive, and upload videos on their blogs through their phone. This also aims at enabling users and enterprises to monetize their video blogs from subscribers. Enterprises can utilize VMS for video blogging as an effective tool for advertising and marketing as it includes visual content. Corporations for internal communication purposes for instant feedback can use VMS.

Users can also access the subscribed blogs through their phone using VMS. In fact, VMS also sends updates in form of notifications to the subscribers as soon as there are any new posts on the subscribed blogs. This keeps the users informed in reference to the updates on subscribed blogs. Access of video blogs via mobile phone will also facilitate in bringing an upsurge in the traffic, popularity of the blogs as well as their search engine ranking.

VMS can also be used for celebrity blogs in which their fans can stay in touch with their favorite celebrities via their video blogs. Celebrities can also inform their fans and even promote their upcoming album, movie, tour, book, etc. at the same. These blogs are good source of publicity for the celebrities and revenue generation. The users can also post their replies to the posts updated by celebrities. This form of video blogging enables the fans for a two-way instant video communication via phone.

The uses of VMS can also be utilized for interactive purposes with the target users like surveys. Instant feedback is possible with VMS and the presence of visual content makes this feedback more effective than in any other form. Users can also access their VMS menu at vmsplay.com. They can even create videos using their webcam or upload the same from a camera and send video SMS.

Video message service is designed to ensure the safety of VMS content of its users. Users can also customize the privacy settings of the app as per their preference. Users do not require a separate phone memory to save their VMS content, as all the content is centrally stored. This means that even if someone has access to the user's mobile phone, he/ she will not be able to access the user's VMS content. Users also need to subscribe with the other users in order to share VMS content with them. This acts as permission from the user to share mobile video SMS. It is to prevent VMS content from unwanted users.

About Ironroad AB

Ironroad AB is an industry-leading Swedish developer of mobile video services, which has also won the "The Golden Mobile" award for the Best New Company of the Year. Its latest development is video message service (VMS) which was fully launched in 2010. The app has been launched 12 countries and has its offices in Denmark, Germany, Norway, Spain, Indonesia, India, and Philippines with its headquarters in Sweden.

http://www.ironroad.com/

For more information, please contact:

Magnus Kniving, CEO

+46 70778 47 11

magnus.kniving@ironroad.com

For Ironroad USA, please contact:
Gerard Casale, CEO

+1 310 498 2098

gerard.casale@ironroad.com

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Tag Words: mobile video sms chat, video blogging, video sms sharing

Categories: Technology

Press Release Contact
Ironroad AB
Karlavägen 65, 2tr
114 49 STOCKHOLM
Sweden
Send a VMS to Ironroad,
short number 76666

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