How Home Staging Helps You Sell Your Home

Home staging is a critical service that helps homeowners and realtors sell homes faster and for the best price. This article outlines the primary benefits of home staging for homeowners in today's real estate market.

Ottawa, Canada (prHWY.com) August 25, 2020 - Home staging was once considered "a nice idea for some people". Now, having your home staged by a professional Home Stager is increasingly commonplace and considered to be an absolutely necessity in today's competitive markets to get your home sold quickly and at the top of the market. With the impact of COVID-19 on global markets the real estate market is being affected in different ways in different areas. Now, more than ever, the benefits of home staging can make all the difference in people's lives and pocketbooks.

Home staging is the process of preparing a home for sale that will tap into the psychology of the potential buyer. It is essentially the same marketing concept as making a product more appealing to the target market. When the target market likes what they see they are far more likely to buy. For a homeowner selling what for most people is the largest asset they own this home staging service proved to be an excellent ROI (Return on Investment). According to a Home Gain Survey sellers who spent $500 on staging recovered over 343% of the cost when they sold their home!

There are a number of specific techniques that home staging utilizes in the preparation of a property for sale. These techniques all condense down to two main benefits that will help you sell your home.

Increasing the Perceived Value of Your Home

The focus of any Professional Home Stager is to present your home in the best possible way. There's a number of psychological factors that are taken into play that will help the buyer have a favorable first impression. Typically this involves making a home look as large, well lit and modern as possible. A survey by Coldwell Banker Real Estate Corporation founded staged homes typically sell for about 6% then the listed price. It makes sense that when a potential buyer enters the property particularly a home they will pay according to the value they perceive in it. Most buyers form their opinion about a property within 7 - 10 seconds of viewing in person or online. A home staging service will prepare a home whether occupied or empty to be viewed in the best possible light by a buyer. Only 10% of home buyers can actually visualize the potential in a property as they view it for the first time. This is why home staging is so critical as you do not want your property to be overlooked when it hits the market and just left up to the buyers imagination to visualize themselves in it. Those first 7 to 10 seconds are so critical that you need to take advantage of them but putting your best foot forward. Most home sellers can't actually see their home objectively, especially when they live in it so they don't actually know how to package it for a buyer. Having a professional Home Stager do all of this work will tremendously increase the perceived value of your home and then turn the speed of your sale and a profit on it.


Selling Your Home Faster

In order to sell your home or quickly it has to stand out amongst the competition and create a very strong and lasting first impression. It's a commonly known fact that the longer a home or property stays on the market the further the price drops. A study by Coldwell Banker Real Estate Corporation found that staged homes will spend 50% less time on the market then homes that are not staged. Additionally, once a home is staged it spends an average of 73% less time on the market meaning it will sell more quickly and for a better price by experiencing less price drops if any at all. An additional benefit to selling your home more quickly is that you go through a lot less stress and hassles during the selling process. Anyone who has sold a home while they still lived there knows it creates a lot of stress and challenges to accommodate showings as well as having to do the dreaded price drops. The average amount of time for an unstaged home on the market is 160 days compared to a staged home of 31 days on the market. That is a significant difference when you consider both the value of your time, your stress levels and your money.

So though home staging was once considered a more obscure and unimportant service it is not anymore. In today's more competitive and savvy real estate market it has become a critical component in the sale of properties (even in rentals!) . More realtors are swearing by this service and have trusted home stagers that they recommend to their clients. They know that you will be able to relax knowing that your home is in the best possible hands in its preparation for sale with a home Stager and with them as a realtor. This is a team that you want to build for yourself because not only is your home worth it, but you are worth it.

To learn more about home staging and practical ways you can prepare your home for the best possible sale check out more articles at www.regalhomestaging.com


Article Written by,
Rhonda Grinstead

Regal Home Staging
100 Metcalfe Street
Suite 200
Ottawa, ON, K1P 5M1

613-801-8525

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Tag Words: home for sale, real estate, home staging

Categories: Real Estate

Press Release Contact
Rhonda Grinstead

Regal Home Staging
100 Metcalfe Street
Suite 200
Ottawa, ON, K1P 5M1

613-801-8525

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