Global Power Industry Market Trends, Marketing Spend and Sales Strategies 2013-14 Survey
Executives from the global power industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition activities in 2013.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global power industry executives. The report provides data and analysis on global power industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global power industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global power industry. The report also identifies global power industry buyers' and suppliers' future growth, MandA, and investment expectations.
What is the current market landscape and what is changing?
Executives from the global power industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition (MandA) activities in 2013.
What are the key drivers behind recent market changes?
The challenges faced by the power companies such as competition, the requirement of expansion of capacity and services offerings, and weak market conditions, have prompted companies to consolidate positions and look for MandA to stabilize operations.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading power industry companies. It provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014; additionally, this report presents comparative analysis between four years of survey results (wherever applicable). Furthermore, the report reveals the current size of power industry suppliers' marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents' criteria for marketing agency selection, and attitudes towards marketing and sales.
Companies covered in this market research report are-
Perusahaan Listrik Negara, Areva, Alstom, First quantum minerals, General Electric, Silver Spring Networks, Wood Group GTC, Eaton, Jorf Lasfar Energy Company, Arise Windpower, Al Fanar Group, Juhl, Statoil and Statkraft, Mitsubishi Corporation, Safway Group, Toshiba Corp, Welspun Energy, Calgon Carbon Corporation, RWE Npower Renewables, Centrais Eletricas Brasileiras, Caixa Economica Federal, JinkoSolar, Jinchuan Group, Guangdong Mingyang Wind Power Group, China Guangdong Nuclear Power, Suzlon, Senoko Energy, Ohgishima Power, TransCanada, EDF EN Canada, EDF Energy Nouvelles, Verve Energy, REC Solar, Kellogg Brown and Root, Energate, Google, Capgemini, NTPC, Renova Energia, Chevron, Crescent Electric, Epicor, Molded Fiber Glass Companies, Light Power, Tractebel Energia, BrightSource Energy, Rosatom Nuclear Energy State Corporation, SunPower, CAS Software AG, Liberty Power
Inquire about this report:
Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry
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global power survey, market trends, marketing spend, sales strategies, global power industry, market research report, research report, business
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