Online Fashion Outlet ASOS Scores Major Style Points with Fabulous Sales Reports in the UK

Fashion shopping through the Internet is now steadily gaining ground with many consumers, giving several retailers plenty of reasons to celebrate. In particular, ASOS, the UK's largest online fashion and beauty outlet.

Powys, United Kingdom (prHWY.com) March 22, 2013 - It was only a matter of time before the fashion industry understood the Internet's immense power, harnessing its global influence to spread the business of style to many fashionistas.

ASOS, in particular, has emerged as one of the world's leading online sources for beauty and fashion. The company has recently announced their latest sales reports, which showed a remarkable 37% increase in sales despite the financial difficulties the United Kingdom is facing.

ASOS largely attributes their sales' sharp spike to shoppers looking for convenience when purchasing garments. With the troubling financial climate plaguing the country, plenty of consumers are now buying clothes in the comforts of their home rather than going to the high street.

Additionally, the brand has a strong following with several stylish Brits given their affordable and trendy brands, including American Apparel, Warehouse, Miss Sixty, and River Island. Along with these stocks are quality fashion and beauty products.

Nick Robertson, ASOS founder and chief executive, has acknowledged that their target market comprises of shoppers who want to keep up with the latest trends in fashion but don't want to break the bank doing it.

Robertson and his associates were smart enough to cut prices off their bestsellers, which included monochromatic and metallic-coloured as well as snakeskin garments. This move has generated a large demand from shoppers.

Of their recent financial windfall, Robertson says, "The shift to the internet is stronger than the impact of the downturn. We are pleased the momentum is continuing and if there was one 'silver bullet', it was cutting prices."

The success of ASOS is not limited within the UK. The online retailer's branches in foreign markets, particularly France and Germany, have also reported higher sales, which is 45%. In fact, the brand's overall international sales amount to 59% of its total revenues.

Showing no signs of stopping while the iron is hot, ASOS has intended to start dedicated Chinese and Russian-language websites in October.

According to Robertson, he has been "delighted with our robust first-half performance", and is eager to see this positive trend continue as the year progresses.

About www.hgsecurity.co.uk:

HG Security & Property Protection Ltd. is a business dedicated to providing security services for residents within the UK. The company specialises in key areas of the personal security trade such as manned guarding and 24-hour security, vacant property protection, and licensed house and pet sitting.

###

Tag Words: security guard, security guard uk, security agencies

Categories: Business

Press Release Contact
HG Security & Property Protection Ltd
Head Office
Patton Court, Horseyard House, Evenjobb, Powys LD8 2SA
Free Phone: 0800 7838645
Phone: 01547 560022
Fax: 01547 560026

Link To This Press Release:

URL HTML Code