Getting a small business app makes sense

The decision to become a part of the apps club as a small business owner isn't always the easiest. You may feel the pressing need of having an app for that added business edge, but tight budgets and limited development knowledge may render it

Birmingham, United Kingdom (prHWY.com) March 22, 2013 - The decision to become a part of the apps club as a small business owner isn't always the easiest. You may feel the pressing need of having an app for that added business edge, but tight budgets and limited development knowledge may render it a tight rope walk.

Apps developers Softwaredevelopers UK helps you straighten out your small business app development strategy through these small business app advantages:

Create newer channels: The consumer sphere was never more dynamic than today, thanks to the massive surge in global mobile and social media adoption. According to Experian Hitwise, there were 2.8bn visits to retail sites in the UK in Dec 2012, up 30% from 2011. UK is also now the nation most fervently immersed in mobility and social media, reports the Guardian.

In such a heavily primed scenario for mobile, a small business app is a much needed channel into consumer engagement and business generation, especially since it's becoming increasingly difficult to reach out and tap dynamic consumer needs through websites and other web channels.


For example, your retail store can find many more prospects amongst passers-by if you can serve out localized alerts of a special deal or discount available for limited time.

Time-saving solutions: Whether your app is more of a consumer-facing tool or developed for internal deployment, it can open up new channels of approach to engage consumers directly and shorten your sales pipeline, or help you adopt a smarter, time-saving management strategy. A recent Cisco study reveals that nearly 68% of small businesses root for apps for increasing overall efficiency.

Better business insight: Sooner or later, you need credible metrics to analyze your growth curve. By having a mobile app that can collect and aggregate data associated with different consumer groups, you can map out how a product or service has performed with a specific group of users. For example, you can use your app to generate product feedback out of your consumers based on their age, job, gender, location, age, spending capacities and more.

This could then go a long way in helping your take your products to their niche, and get a stronger hold over your business performance.

Productive Customer Support: A custom developed app can be made to serve as a direct customer support point through requisite backend mechanisms built into the app. A robust customer care is instrumental towards generating repeat and new business. With 24/7 app support, you can have an automated mechanism that registers customer concerns, allowing you to address your customers any time of the day.


Softwaredevelopers UK brings to the table a decade of experience in mobile app development tailored to the small business landscape. The company's wide pool of apps developers has over 300 apps to its credit, along with strong beta-testing mechanisms. To know more, visit www.softwaredevelopers.co.uk or email team@softwaredevelopers.co.uk.

###

Tag Words: small business app, app development, mobile app developers

Categories: Business

Press Release Contact
79 Devonshire Road,
Handsworth Wood,
Birmingham B20 2PG
Call: 020 3617 1881
Email: team@softwaredevelopers.co.uk

Link To This Press Release:

URL HTML Code