THE POWER OF OUTDOOR ADVERTISING

The outdoor adverting business in America is over 100 years old and ever since it's early beginning it has increased in supply and demand as advertisers realized it true value.

Ocala, FL (prHWY.com) March 17, 2013 - Outdoor Billboard Advertising works 24 hours a day, 7 days a week and 365 days a year. It is a vital link in today's information and media highway, reaching out to millions of motorist and pedestrians around the world every hour of the day. Billboards give us information on everything from what lies ahead beyond that next turn in the road to what automobile we should be driving, what food we should eating, missing children and America's most wanted, the list goes on. Many of us rely on outdoor advertising in our daily lives realizing its true value.

The outdoor adverting business in America is over 100 years old and ever since it's early beginning it has increased in supply and demand as advertisers realized it true value. It has been the center of focus by marketeers ever since they discovered its effectiveness and was one of the least expensive ways to target and reach out to the traveling public. As years past advertisers became more and more creative and motorist began to rely more and more on the roadside billboard to tell them where to go and what to buy and a bond was formed.

I searched for billboard properties to lease and develop across America from the early 60's until now 2012. I got to see firsthand how effective outdoor advertising is. One of the many companies I work for became a national roadside side restaurant chain. I have seen on many different occasions when one of their exit billboards or a primary billboard go down from a wind storm, the store's sales would drop several hundred dollars even thousands of dollars a day. It was like cutting off a water faucet. Have no doubt outdoor advertising works for both the advertiser and the consumer. If the restaurant chains billboards was not painted regularly the sales would slowly drop to nothing. When the billboards were freshly painted and repaired sales would immediately pop back up!

Can you imagine if painted billboards would increase sales that much how much a bright digital billboard would do both then and now? It works... It works even better than the painted billboard did.

Have no doubt billboards are a very powerful media. The Digital billboards of today are the answer to advertisers everywhere. One digital can replace 6 to 8 conventional billboards on one location. An advertiser no longer has to settle for one static ad he can have many different ads all in the same day. McDonald's can now advertise every product on the menu if they wish all in the same day. Ford can sell every model of car or truck on the lot, all in the same day. Digital billboards are not just for large companies they allow small businesses to advertise as well. Mom and Dad's restaurant down the road can now afford outdoor advertising.

I once told a digital billboard buyer I wanted to be able to sell advertising to everyone in the neighborhood including the guy under the bridge. I pointed to a homeless guy holding a "Will Work for Food" cardboard sign. Well I didn't sell the guy under the bridge he said he was doing quite well with cardboard sign. I did sell the digital billboard to the guy I was talking to, he got the point.

The point is billboard advertising works for both advertiser and consumer including the homeless man under the bridge with his "Will Work for Food" cardboard sign.

Today 49 plus years after my billboard journey started, I still own a billboard company that consults, builds, sells and buys billboards across America, Canada and Mexico. I are still searching for the next billboard location somewhere up ahead around the next curve or stop in the road between the bright lights of Times Square to the lights of LA.

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Tag Words: billboard property lease, bill, billboard rentals, sell billboards, buy billboards, billboard tnvestments, billboard for sale, billboards for sale, billboards

Categories: Advertising

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