Burberry to Return Menswear Presentations Back to London for the Next Menswear Fashion Week

Iconic British fashion label, Burberry, is synonymous with stylish trench coats and that distinct brown plaid pattern splashed on their garments and related accessories.

Milton Keynes, United Kingdom (prHWY.com) March 14, 2013 - While Fashion Week for men's fashion is traditionally held in the top four fashion capitals of the world, the shows for menswear follow a different schedule compared to womenswear. A recent announcement from influential fashion house, Burberry, sees their menswear show to be uprooted from Milan and back to London. This revelation was made after other top labels such as Tom Ford and Alexander McQueen would present their collections in the stylish English capital come June this year.

London has normally been given the short end of the stick for every Fashion Week that comes by, but now many designers based from the United Kingdom or associated with the British Isles are making efforts to remind fashionistas everywhere that London is still a global style powerhouse that can hold its own against New York, Milan, and Paris.

With the strong surge of British men clamouring for well-tailored suits, jackets, and other essential basics for their wardrobe, Men's Fashion Week in London looks set to establish an event where buyers and merchandisers can have easy access to the next big thing in menswear, and allows them to stay close to home rather than constantly flying off to mainland Europe to catch the runway shows. The showcase not only features the established fashion labels that are quintessentially British, like Burberry and McQueen, but also nurtures the emerging brands and designers from the region that wants to make their mark on the fashion market for men.

Christopher Bailey, chief artistic director of Burberry, has expressed his support for more exposure of London Fashion Week for both men's and women's shows. With regards to the company's decision to relocate their menswear presentation back to London, Bailey responded, "The country's proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our menswear show home."

Such patriotism is not just symbolic of Burberry's distinct beginnings, but also emblematic of the advocacy for promoting men's fashion. The label has seen tremendous success in terms of sales and revenue, since Bailey resurrected the once-dusty brand and reinvented Burberry for a modern audience. With menswear now seeing a meteoric rise for the retail industry in the UK, fashion labels, like Burberry, are taking note of the demand and ensuring that their collections are close to home, so that male consumers will have a more intimate experience in sampling their ware.

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