Analyzing Your Competitors for Search Engine Optimization in Melbourne

If, despite repeated efforts at search engine optimization in Melbourne, you have still not been getting higher rankings on search engines, do not lose heart.

Eltham, Australia (prHWY.com) March 11, 2013 - If, despite repeated efforts at search engine optimization in Melbourne, you have still not been getting higher rankings on search engines, do not lose heart. It's not you who is doing badly, but your competitors may be doing better. So, in order to track what works for your competitors, here You surely cannot analyze your competitors, if you do not know who they are. So the first step is to identify them. The list of your competitors might be pretty long and it will not be possible to monitor all of them. So, you can try performing a search with Google using your target keywords and make a list of the companies that rank high in the search results. These companies or sites can be considered to be your main competitors.

After you have identified your competitors, albeit the major ones, you need to visit their sites and analyze them. Take a look at how their sites are designed, whether they seem to have been done professionally, if they have lots of content, the quality of the content, and whether they use static or dynamic links.

The next step would be to analyze the keywords used by your competitors. Keywords form the backbone of the success of SEO. Hence, if your competitors have been using keywords properly, their site will by default rank higher in search engines. However, identifying their keywords might not be easy, as what you consider to be the top keywords for your segment, might not be figure on their list at all. Else, you can also use a website keyword suggestion tool to find out the useful keywords used for that segment, and may also come across some which you might have missed while optimizing your site. Checking the keyword density as well as the location of the keywords, using web based tools is also a great idea.

Backlinks are the other crucial factor for good SEO rankings. Hence, you need to analyze the backlinks of your competitors too. Keep a watch out for their origin, number as well as anchor text, and you will get an idea how your competition is faring on this front. Apart from keywords and backlinks, you also need to check other factors affecting search engine optimization melbourne. For example, you can check your competitors' page rankings in Google, Yahoo as well as Bing.

Another great idea would be to track your competitors' presence on social media sites, which are known to divert a lot of traffic to a website. You can use social bookmarking sites to keep a tab on whether your competitors have posts there and how popular they are. You can also check if they have a page on Twitter or Facebook, the most widely used social networking platforms.

Lastly, you can also analyze the way your competitors are using Pay Per Click or PPC ads. PPC systems are often a more cost-effective means of driving network traffic to get higher search results. The most popular choice is Google Adwords, which also has a tool by which you can compare how your PPC is faring, as compared to those of your competitors.

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This article has been taken from http://searchexperts1.wordpress.com/2013/03/11/analyzing-your-competitors-for-search-engine-optimization-in-melbourne/

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