Customized Bic Pens - Promotional Options for the Rebounding Economy

Business owners who want to get the attention of the public through promotional giveaways use customized Bic pens.

Fort Lauderdale, FL (prHWY.com) March 9, 2013 - The rebounding economy has allowed many small businesses the opportunity to focus more on advertising and promoting their respective businesses. Surprisingly enough, these enterprising entrepreneurs are not opting for traditional marketing methods such as radio, television, billboard, or even Internet ads. Instead, they are choosing unique and innovative forums such as trade shows, conferences, or conventions to showcase their products and services. However, as many have discovered, simple participation in these events is often not sufficient to draw in a large audience. It is much easier to get the attention of the public through promotional giveaways such as customized Bic pens.

"Customized Bic pens are the best investment for your advertising dollar," states www.bicpens.com President Arthur Mickelson. "They are inexpensive to purchase, and everybody needs one." Statistics seem to support Mickelson's claim, as more and more companies are flocking to wholesale retailers to purchase these handy little promotional items. As with everything, trends in advertising come and go. For example, coffee mugs were a big thing a few years ago when the "coffee house" craze was in full throttle. However, business owners soon became aware that coffee mugs were not the best option for general marketing, being not only bulky but expensive to customize and ship. Mickelson is of the opinion that items like coffee mugs and umbrellas can be powerful tools, but that their use should be reserved only for specific campaigns, occasions, or audiences. "The great thing about using customized Bic pens is that they are a good option for everyone - the promoter and the audience," he says.

Mickelson's team at http://www.bicpens.com is familiar with the benefits of using customized Bic pens to help build brand and name recognition. The company, which has been personalizing all types of products for many years and has an excellent reputation within the industry for quality and service, would also like to spread the word that pen customization options abound, making them the best option for the advertising dollar.

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Tag Words: customized bic pens

Categories: Advertising

Press Release Contact
bicpens.com
2010 NE 17th Street
Fort Lauderdale, FL 33305

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