Manhattan Digital launches LA BELLE - an exclusive Online Digital service targeting women

Manhattan Digital, one of the fastest growing digital agencies in the country announced the launch of LA BELLE, an exclusive online digital service targeting women audiences on the Internet and Mobile.

Mumbai, India (prHWY.com) March 6, 2013 - Announcing the launch of LA BELLE, Shantonu Aditya - Co Promoter and Director of Manhattan Digital said, "Few advertisers realise that 40 percent of Indian internet users are women. These are mainly women - 18 to 45 of age, who are digitally savvy, spend time on their favourite portals and use the internet effectively beyond just Social media and Search. They make conscious calculated buying decisions through the online medium. This audience is indeed a Marketers delight as it helps understand consumer behaviour in the digital medium. Women are the main decision makers, directly or otherwise. Research has shown that even decisions made by the males are largely influenced by female preferences."

La Belle offers its clients a comprehensive Digital media package that includes:
- A set of specialised women targeted websites
- A Social Media forum - La Belle on Face book and soon on Twitter and Pinterest
- An email database of half a million women in SEC A and B categories
- A premium Mobile ad network targeting this audience
- And a few add-on services to be announced soon
The agency is targeting FMCG, Education, Ecommerce, Travel and Healthcare companies with this service. India Food Network, an online culinary service on YouTube and other Social platforms has already signed up for this service.

Prashanto Das, Co-Founder - India Food Network said,
"Since our launch a few months ago, we have been very enthused by the promising response to the India Food Network. With almost half a million views, we believe our engagement with Manhattan Digital on the La Belle range of service targeting women, will further help us to increase our visibility and reach so that women can see us as a one stop destination for all their culinary needs. We are excited to work with Manhattan Digital, as we build a digital community of food and cooking enthusiasts."

About Manhattan Communications India Pvt. Ltd
Manhattan Communications India Pvt Ltd is a full service agency with offices in New York, London, Toronto and Mumbai. Manhattan Digital, the digital service of the agency is headquartered in Mumbai and offers 360 degree online services - Ad network, Search, Social Media, ORM and Analytics. It is also one of the leading Performance networks in the country. Log on to www.mymanhattancom.com

About India Food Network
India Food Network is India's first full HD food network& a step by step guide to simple and delicious home cooking. From regional Indian cuisine to popular dishes from around the globe, the focus is on make cooking simple and accessible to all including beginners IFN videos have loads of quick tips and easy tricks & the recipes are shot and produced in natural home environments. So you too can cook the perfect dish right at home. Since its inception IFN has till date has almost 8000 subscribers and counting! Log on to www.indiafoodnetwork.in

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Tag Words: launched, la belle, manhattan digital

Categories: Business

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