The Role of a Social Media Specialist

First let us look at the advantages. The growing number of social media sites such as Facebook, Twitter or Linkedin implies that more opportunities are available online.

New Jersey, NJ (prHWY.com) March 5, 2013 - If you wish to start a career from home, a good option is to become a social media specialist. Now you may ask, what does such a profile indicate and what are the responsibilities that come along with it? Nowadays, several small businesses do not have the time or resources to update their online marketing and promotion activities on social networking sites. The role of a social media expert is to assist the business in promoting its products and services and help it in gaining an important online presence. This job has both its advantages and disadvantages, which are described below.

First let us look at the advantages. The growing number of social media sites such as Facebook, Twitter or Linkedin implies that more opportunities are available online, hence there is a plethora of jobs available. However, the downside is that being a social media specialist also requires a small amount of investment, in the form of a computer and internet access, and also requires training. Depending on your interests, you could also choose to focus on a particular niche area or be a general expert.

Whether you choose to consider it a boon or a bane, being a social media expert requires a strong knowledge of how the internet works, an idea of advanced marketing principles, and since social media is constantly evolving, it also requires you to be abreast of trends and technologies. Another factor is that although social media is gaining popularity among people, there are still some companies who do not fully understand or value its ability to help them boost their sales, so you might have to convince them first before you start with your work.

Now that you are aware of the positive and negative aspects of this role, let us look at the essential responsibilities that come with it. As a social networking expert, you need to create effective advertising campaigns to increase a company's online presence. The work includes creating content for social networking and blogging sites, conducting a research on online behaviour of customers, analyzing the trends of competing businesses and other marketing strategies. You may also need to create websites, videos and graphics for using in online advertising campaigns.

Apart from excellent writing skills, you may also require a degree in marketing, communications or journalism. However, if you already have relevant work experience in social media handling, then a degree might not be necessary.

As a social media expert, you may also need to design website layouts, create logos and work on graphical advertisements, as well as create spreadsheets, reports and presentations.

Social media specialists generally have a couple of years of experience in handling marketing and e-commerce, posting content on various social networking sites and maintaining blogs. Experience or qualifications in recording and editing videos and images is an added bonus. A good idea for aspiring social media specialists to get a foothold in the field would be to work on freelance projects and gain experience in these areas.

For more information about New Jersey SEO company please visit here

Contact Info :

Company Name: impactsocialnetworking
Contact Name : Kurt Steinbruch
Contact Email : info@impactsocialnetworking.com
Website: http://impactsocialnetworking.com/
Contact Phone: (201) 961-3254.
Address: Cliffside Park, NJ 07010

###

Tag Words: new jersey seo company, social media specialist

Categories: Advertising

Press Release Contact
Cliffside Park, NJ 07010
(201) 961-3254.

Link To This Press Release:

URL HTML Code