OpenSign Revolutionises the Retail Experience

The retail experience of going to the store and buying products that you want or need is no longer the same. The intense and fast advancement in technology has made a great impact in consumer behaviour.

Melbourne, Australia (prHWY.com) February 26, 2013 - The retail experience of going to the store and buying products that you want or need is no longer the same. The intense and fast advancement in technology has made a great impact in consumer behaviour. Consumers are now smarter, they rely on information more than persuasion to make their purchase. But that does not mean that persuading a customer to buy is no longer necessary. Consumers expect more from their retail experience. Apart from being informed, they also want to be entertained and be more engaged to the brand. Ultimately, what they are looking for is value for their hard-earned money. A discerning market and increase in competition also make it harder to build brand loyalty. Retail sellers have to keep up with these changes or risk losing the interest of their consumers. The only way to survive is to adjust to the evolving market behaviour and OpenSign has the solution for you.

OpenSign offers digital retail signage solutions to make your brand's retail marketing more dynamic. With a digital out of home medium, retailers can help their clients and customers to make informed choices with their purchase. It can also capture customer data and retail patterns allowing retailers to get in-depth understanding of buying patterns, know what their market really wants and needs and use such information to provide better service to their consumers. A digital retail signage is an innovative way of promoting promos and service. It is a great way to compliment and enhance traditional retail marketing techniques.

Interactive and digital out of home devices are the future of retail marketing. Retailers cannot risk getting left behind. With OpenSign, you will have the capacity to manage and update your own content even if you do not have the design and technical experience. Retailers can have the full control of the content of their digital signage and OpenSign makes sure that you can easily translate your ideas into tangible content. You can modify content at real-time and you can do it essentially anywhere in the world as long as you have Internet access. OpenSign also provides consumer data that you can use and study for product and service improvements as well as future marketing plans.

As consumer behaviour changes with technology, retailers cannot rely on traditional marketing techniques. With OpenSign, retailers can confidently try innovative retail marketing techniques that allow them to better serve their consumers as well as continuing to solidify the consumer's loyalty to their brand.

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Tag Words: digital retail signage, opensign, retail marketing, digital out of home

Categories: Marketing

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Blocksâ„¢ is a privately owned and operated software company based in Melbourne, Australia, servicing companies globally for digital retail signage, digital out of home, and retail marketing.

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