Asigra Recognized in 2013 CRN Magazine Channel Chief Awards
Asigra Expands Opportunities for MSPs and VARs with Cloud-Based Data Recovery, Premier Programs and Interactive Channel Ecosystem
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"We selected Eran Farajun for his continued commitment to the partner community, which is clearly demonstrated by the growth and development of the Asigra Partner Ecosystem," said Kelley Damore, Senior Vice President, Editorial Director, CRN. "Our Channel Chiefs issue includes all of the people, products and programs that today's solution provider should know, and we congratulate Eran, along with the other selected leaders and vendors, on their record of business innovation and success."
Asigra made several enhancements to its channel program in 2012 including the introduction of its Automated Marketing Platform. This unique channel marketing solution is a tool for sales pipeline acceleration to supplement partner marketing efforts. Along with turnkey demand generation campaigns, the platform helps partners generate qualified sales leads and increase awareness for their Asigra-powered cloud backup services. Asigra has also introduced the Miller Heiman Strategic SellingÂ® methodology to help its partners win more business in the highly competitive cloud-based backup and recovery market. Additionally, Asigra delivered the industry's first tiered technical cloud backup training certification program for partners, building its community of data recovery experts.
In 2012, the company also introduced international channel programs to support partners in the Pac Rim, Europe, India and South America. These structured partner programs vary with region and help partners advance their organizations with higher margins and sales/marketing assistance. These step-by-step programs help Asigra partners to better position themselves for success in their respective markets. Examples of activities that accelerate their position include customer reference building, video content creation and tradeshow/conference participation. These partners also have access to Asigra's Automated Marketing Platform.
"Asigra has been a technology leader in providing secure and compliant backup and recovery technologies for highly regulated industries such as healthcare and financial services. Their focus in this area has elevated their position among the industry's best enterprise backup vendors," said Tom Dugan, CEO, Recovery networks. "However, we have also been very impressed with the continued support and value they provide to their partners. This has helped us strengthen and grow our business to increase our marketshare in support of our bottom line."
"Selection as a UBM Channel and CRN Channel Chief is an honor. As a 100% channel focused organization, we take our work with partners seriously which has been reflected in these awards," said Farajun. "Our multi-faceted mission not only includes providing award winning technology to our partners, but a business partnership focused on enhancing their operations in support of the end customer. To that end we are pleased to see CRN's continued recognition of our efforts."
For more information about Asigra, please visit www.asigra.com.
Selected by CRN's editorial staff, the 2013 Channel Chiefs list is featured in the February 25th issue of CRN Magazine and is featured online at http://www.crn.com/channel-chiefs/cc2013-details.htm?c=82
About UBM Tech Channel
UBM Tech Channel, a UBM company, is a premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit www.ubmchannel.com.
Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backupâ„¢ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by leading analyst firms as a top cloud storage vendor. Asigra Cloud Backup was recently recognized with the 2012 Frost & Sullivan North American Cloud Based Data Management New Product Innovation Award and named "Product of the Year" by Storage Magazine. Asigra was also awarded a 5-Star rating in the CRN Magazine's 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com
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