Whirlpool Looks To Strengthen Position In Indian Market

Over the next two years, we aim to increase our reach by at least 5,000-6,000 outlets.

Gurgaon, India (prHWY.com) February 25, 2013 - Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, with three state-of-the-art manufacturing facilities, has become a major player in the Indian home appliance market. Shantanu Dasgupta, Vice-President, Corporate Affairs & Strategy, Whirlpool India, talks to Girja Shankar Kaura about the future strategy of the company. 'Currently, we are present in 25,000 outlets in the country and the aim is to grow with particular focus on smaller towns. Over the next two years, we aim to increase our reach by at least 5,000-6,000 outlets' -- Shantanu Dasgupta, Vice-President, Corporate Affairs & Strategy, Whirlpool India.

Q. Whirlpool has enjoyed a great run in India, of course. But, tell us about a few challenges that the company could have handled better, as a learning for other multinationals that want to entrench themselves in the Indian market?

A. The biggest learning that we have acquired through our journey in India is to be adaptable to changing business scenarios. From a promising start when we entered the country, we became unprofitable and had to rebuild our business. This has taught us to adapt and change our strategies when required.

For more details and information you can visit our online portal Whirlpoolindia.com

Contact Information:

Company : M/s Whirlpool of India Ltd.
Contact Person: Media Manager
Address : Whirlpool House, Plot No. 40, Sector 44, Gurgaon - 122002, Haryana
Phone : 91-124-4591300, 91-124-4591301
E-mail : info@whirlpoolindia.com
Website : http://www.whirlpoolindia.com

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