THE BLOODY HISTORY OF THE CROISSANT

STRANGE FOOD HISTORY TAPS INTO OLD EUROPEAN RIVALRIES

VIC, Australia (prHWY.com) February 21, 2013 - Are European rivalries still alive in the age of the EU?
Very much so, if the sales of The Bloody History of the Croissant have anything to say about it.
Tapping into old European antagonism, new
Turns out, the French didn't invent the croissant. It is in fact a Viennese creation.
Evidently, this is rather a sensitive point to many Europeans. The German-speaking peoples are currently celebrating the formal acknowledgement of creating the most successful pastry in the world.

The Bloody History of the Croissant expounds on formative Enlightenment years in Europe that set the tone for the next four centuries of European history. It also sheds new light on some familiar players on the world stage, and reveals some lesser-known information about the world of the Enlightenment.

* German and French relations seriously began to sour, owing to the failure of Louis XIV to honour a mutual defence treaty with the Germans.
* The crescent symbol did not originate as an Islamic symbol, but rather the symbol of Constantinople and remained so until the city's conquest by the Ottomans in 1453.
* Polish cavalry used to ride into battle with giant wings attached to their armor.
* Guilds of Greek bakers used to have their own sign language and secret initiation rituals.
This is a history book that reads more like Game of Thrones than a traditional, dry historical text.
INTERNATIONAL SUCCESS

In its first week, this modest-sized book generated over a thousand downloads internationally.
With no press coverage at all, The Bloody History of the Croissant book was averaging three hundred downloads every day.
The book was particularly successful in Germany where it debut at #30 on the Amazon first hundred English ebook charts.
With word spread through word of mouth and social media, this underground sensation is rapidly on its way to becoming an international best seller.
This is a phenomenal achievement from an obscure author from Australia, who looks more hipster than historian.
Author David Halliday says: "Part of the appeal was the idea of making history fun. While researching the book, I kept finding out about fascinating and unfamiliar characters, and incredible events that were pivotal in not just European, but world history. There was a collection of brilliant stories here and the history of the croissant was the perfect medium through which they could be told."
The particularly fascinating aspect of all this is that this is not the book's first foray into the world. It enjoyed a limited hard copy release from a scholarly publisher in Australia. However, ebooks have proven to be a far more lucrative market.

In one day as an ebook, it sold more than the hard copy had in an entire year.
Generating rave reviews from around the world from celebrity chefs like Neil Perry and Gabriel Gaté, and a host of supporters of this bizarre take on history.

Neil Perry (Master Chef): You will get involved and carried away by it as I have, it leaves me wanting for more ang I know when I take a bite of my next croissant that memories of this terrific read will come flooding back.

Gabriel Gaté (Good Morning Australia): A great little book... Very interesting and beautifully written.
Susanne Weigand (Xtreme English Books, Germany) says: Gut, fairerweise sollte man sagen, anhand mondfömiger Backwerke, denn sicher kann man nicht alle diese gebogenen Küchlein der Geschichte mit den französischen Croissants gleichsetzen. Ich habe weit mehr als die Leseprobe gelesen und viel Spaß gehabt!
Paul Little (Denmark): Wow, who could have known that this simple pastry was so interesting? Apart from the author that is. Halliday not only tells this interesting story, he adds vigour to the tale. This book is good enough to eat!
The Bloody History of the Croissant is available on Kindle for $4.99.
A link to the Kindle download. (This is a shortened link not spam):
http://t.co/lUad3LxN
For any more information, please contact the author:

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Tag Words: ebook, kindle, croissant, history, europe

Categories: Education

Press Release Contact
dave@davehalliday.com.au
Melbourne, Australia
Ends.

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